Tops Friendly Markets Launches Annual Food for Families Campaign
As we enter into the giving season, now more than ever our fellow neighbors are in need of your help. Even before the pandemic hit, according to the U.S. Department of Agriculture, an estimated 13.7 million homes or 10.5% of all homes in the United States experienced food insecurity at some point during 2019. That equates to more than 35 million Americans uncertain where their next meal might come from. And it hasn’t slowed down. As a matter of fact, many of the participating food banks that will benefit from this program have indicated that the need is up more than 40%.
That is why Tops is proud to once again host its annual Food for Families Campaign with a goal to provide 2 million meals for our neighbors in need. As Tops launches its Food for Families campaign November 8 – December 26, 2020, we ask that you consider making a donation the next time you shop in-store or online.
Tops Food for Families campaign is synonymous with The Little Brown Bag of Hope. Customers can easily purchase a Little Brown Bag of Hope paper icon at the register anytime they shop. At the register customers, will be asked if they want to support the campaign by buying a $5, $10, and/or $20 bag for someone in need in our community or to round up their change. Little Brown Bags which are filled with nutritious items that will help families extend their meal planning, can also be purchased at any self-scan register as well.
Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting https://www.topsneighborshelpingneighbors.com/ so no matter what the weather, a donation can be made right from their phone, tablet, or desktop. Here customers can select what food bank they wish their donation to benefit.
“We are thrilled the Regional Food Bank will once again benefit from the Tops Markets Food for Families campaign,” said Mark Quandt, executive director for the Food Bank of Northeastern New York. “This campaign has been a great asset to our Food Bank for many years, and it is more essential now than ever as we continue to respond to the greatly increased need for food assistance caused by COVID-19. We thank Tops for their great support of our efforts every year and all the shoppers who make Food for Families such a great success.”
Posted: November 9th, 2020 under Business News, Community Events.