North Country Chamber of Commerce Update Logo
After more than 25 years, the North Country Chamber has updated its logo to be more representative of a regional business advocacy and economic development organization. We believe the new logo, modeled on an “element” in the periodic table, conveys the breadth of what has been termed a “power” organization with the “R” then representing the “Power of Region”, while the graphic arrow provides a nod to our mountains while also committing our business support through all ups and downs.
The new logo also lends itself to modifications in appropriate situations. For example, it can easily be shown with a “P” for the “Power of Partnership” or an “E” for the “Power of Enterprise”. And we suggest it is more relevant to a multi-dimensional entity engaged in everything from manufacturing and technology to enterprise and government affairs, while our Adirondack Coast logo will continue to represent our tourism sector and marketing endeavors with its inviting image of the lake and mountains.
We have been planning to do such an update for more than a year but find there cannot be a better time than now for “renewal” and positive adjustment as we begin to move through the hopefully final stages of this terrible pandemic, which in turn has confirmed the importance of our Chamber as a vital source of information, guidance, assistance and advocacy.
Watch now for the dynamic and modern new logo to replace the old on our website, in all publications and on everything conveying who we are. Our thanks to our marketing staff members for generating these new looks, refined by our friends at Boire & Benner.
Onward and upward! The Power of Region!
Garry Douglas
President/CEO
North Country Chamber of Commerce
Posted: March 2nd, 2021 under Adirondack Region News, Business News, Northern NY News, Peru/Regional History.