The Peru Gazette

Clinton County experienced moderate growth in visitor spending in 2023, reaching $193 million, according to the latest Adirondacks Tourism Economic Impact Report. This growth is attributed to targeted marketing efforts in Canada and the county’s increasing reputation as a premier destination for professional bass fishing tournaments.

The report, released by Tourism Economics, highlights that Clinton County’s tourism success is largely driven by strategic cross-border outreach, including a substantial digital streaming campaign aimed at Canadian markets in Quebec and Ontario. With Canada as one of the county’s largest tourist segments, these initiatives have effectively increased visitor volume and spending, particularly in the lodging and food & beverage sectors, contributing $70.5 million and $53.7 million, respectively, to the local economy.

Clinton County’s reputation as a host for professional bass fishing tournaments has also played a pivotal role in boosting tourism. These events, attracting competitors and spectators from across the country, have contributed to local businesses, particularly in hospitality, dining, and retail.

Kristy Kennedy, Vice President of Marketing for the Adirondack Coast Visitors Bureau, a division of the North Country Chamber of Commerce, credited the growth to the county’s strategic marketing push and its appeal to outdoor enthusiasts.

“This report shows the strength of Clinton County’s tourism sector, with the impressive numbers reflecting the effectiveness of our marketing and group-driven strategies,” said Kennedy. “Seeing nearly $200 million in visitor spending and strong contributions across lodging, dining, and recreation truly showcases our appeal as a destination. These numbers highlight the hard work of our entire tourism industry and reinforce that we’re on the right path for continued growth.”

Key Highlights from 2023 Clinton County Tourism Report:

• Visitor Spending: Reached $193 million in 2023
• Local Tax Collection: $12.3 million
• State Tax Collection: $10.2 million
• Lodging Sector: Contributed $70.5 million to the county’s economy
• Food & Beverage Sector: Generated $53.7 million in spending
• Seasonal Second Homes: Added $23.3 million, highlighting the economic impact of part-time residents
• Tourism Jobs: Supported 2,096 jobs in 2023

“Our Adirondack Coast team continues to do extraordinary work promoting our area,” says Garry Douglas, President of the North Country Chamber of Commerce. “From attracting our Canadian neighbors in large numbers once again to effective marketing to the south and from attracting and conducting eight highly successful fishing tournaments to the success of our eclipse-related efforts last spring, we are punching above our weight in drawing visitors and spending. They have mastered social media, made us the experts in Quebec outreach, and developed important niches such as biking. With our Clinton County partners’ strong support and collaboration, we can all be proud of their success, with great plans already in place for 2025. Onward and upward!”

Clinton County’s tourism success in 2023 is a testament to the ongoing collaboration between local businesses, regional partners, government entities, and the Adirondack Coast Visitors Bureau.

The full report can be found here.