The Peru Gazette

Customers Rounded Up Change at Checkout to Benefit Wildfire-specific Fund, plus Market 32/Price Chopper donated $10K

[SCHENECTADY, N.Y., March 7, 2025] Market32/Price Chopper customers at all locations across six states responded to the call for contributions to the American Red Cross California Wildfire Fund with customary generosity, donating $63,338.77. Market 32/Price Chopper added $10,000, bringing the total donation to $73,338.77.

According to CAL FIRE, historically destructive wildfires across Los Angeles and Ventura Counties in January scorched 58 square miles and destroyed more than 16,000 structures, displacing hundreds of thousands and claiming the lives of 29 people.

The American Red Cross is on the ground, operating disaster recovery centers and providing emergency shelter, meals and snacks, emotional support, and financial assistance. Customers were invited to round up their change to support these efforts from January 19—February 15, 2025.

“At Market 32/Price Chopper, we believe in stepping up in times of crisis, and we are grateful to our customers for standing alongside us in support of the American Red Cross California Wildfire Fund,” said Blaine Bringhurst, Market 32/Price Chopper president. “Compassion and shared humanity connect us, no matter the distance. The destruction and devastation are difficult to comprehend, and we’re incredibly proud of these results and the impact this funding will have in supporting those who have endured great loss.”

“When thousands of Southern Californians faced the devastating loss of their homes and communities, the American Red Cross was there meeting their urgent need for food, shelter, and mental health services, ensuring no one had to face this heartbreak alone,” said Kevin Coffey, Regional Chief Executive Officer, American Red Cross Eastern New York Region. “We are so grateful to Market 32/Price Chopper and their customers for their generosity and ongoing support for our critical mission. Their support ensures we can be there for our neighbors in need 24/7, bringing hope and healing when needed most.”