How to write a press release
By John T. Ryan
Most local organizations seeking publicity for events are not submitting the event details in the proper format. A press release is the proper format not a poster. Posters rely on the news media to do all the work and the organization may not get the coverage it needs. Facts may be left out and mistakes made.
Press releases should include the 5 w’s – who, what, when, where and why. Contact information should also always be included, i.e. name, telephone number and email address of the person submitting the information. All the facts should be presented in paragraph form and should be ready to publish. Many media outlets get hundreds of these notices and the ones in the best format almost always get the best coverage.
Here is a link to a presentation which details how to write a good press release: http://www.nearbynews.com/White_Papers/Press_Release.pdf
Posted: November 17th, 2010 under General News.