The Peru Gazette

Kevin Soucia, “We do everything right across the board.”

By John T Ryan

A Peru native, Peru High School graduate, Kevin Soucia, and his wife Sally are celebrating the 20th anniversary of their family-owned business. Located just off Mason Street, at 27 Trombley Way in Morrisonville, Signs and More made the beautiful Nighthawk wall lettering at the Peru High School entrance and the green and gold hand-carved sign at Pasquale’s Restaurant. The programmable digital sign at the center of Peru came from Signs and More. Traveling down Cornelia Street in Plattsburgh, you’ll see one of the company’s signs at the new NuWay Car Wash. Other clients include Chazy Orchards,  High Peaks Dental, Giroux Poultry, and Choice Furniture.

Making signs is Kevin Soucia’s third or fourth career. He started as an auto body specialist, then worked several years at Burnell Asphalt and as a grounds supervisor at SUNY Plattsburgh. He did have some sign-making experience. A longtime stock car enthusiast, Kevin lettered race cars at age 14. A casual conversation with the owner of the Signs Now franchise led him to the business. Kevin asked her to tell him if she would ever sell the company. She called two years later, so in 2004, Kevin and Sally bought the business. Kevin continued working at SUNY Plattsburgh while his son David and his wife Sally, assisted by his mom Marie Soucia, operated the business. About eight years ago, Kevin finally retired from SUNY Plattsburgh.

Signs and More’s business cards read Neon, backlit, digital print, carved and sandblasted, vehicle lettering and wraps, banners and billboards, and large-format printing. As Kevin says, “We do everything right across the board.”

Signs and More is an independent business that is not associated with the national franchisor Signs Now. It is located at 27 Trombley Way and is open from 9 to 5 Monday – Friday—phone 518-562-5945. Sometimes, Kevin and Sally are out doing an installation, so leave a message.