The Peru Gazette

April 9, 2025 – Launched During the COVID-19 Pandemic, the “Meals with Meaning: Veteran Feeding Veteran” Program Expands Access to Fresh, Healthy Meals Through Public-Private Collaboration

Governor Kathy Hochul today announced that the “Meals with Meaning: Veteran Feeding Veteran” program, launched in response to food insecurity heightened by the COVID-19 pandemic, has reached a major milestone, successfully distributing two million meals to New York’s Veterans, Service Members, and Military Families. The innovative program, led by HelloFresh, collaborates with the New York State Department of Veterans’ Services, Office of Temporary and Disability Assistance, New York City Department of Veterans’ Services and Pratt Industries.

“New York State is grounded in a history of service — one that extends beyond the debt of gratitude we profess to our men and women in uniform and into the actions we take to support them and their loved ones,” Governor Hochul said. “The Meals with Meaning program is living proof of our commitment to those who have served our country, delivering more than two million meals for those in need.”

This partnership of government, nonprofits and private industry has created a seamless program that benefits our Veterans and Military Families to ensure those who are food insecure will have healthy meals to share. Governor Hochul also announced that HelloFresh has generously committed to funding the program again throughout 2025, ensuring continued support for those who have served.

Earlier today, veteran volunteers packed 8,000 Meals with Meaning meal kits at The Campaign Against Hunger’s (TCAH) Brooklyn headquarters for Veterans, Service Members and Military Families who are facing food insecurity. Each kit contains proteins, fresh produce and ingredients supplied by HelloFresh to make eight nutritious meals at home. With the support of DVS, the kits are distributed directly to veterans and their families. 

First established in 2020, the Meals with Meaning initiative addresses food insecurity affecting Veterans and Military Families at twice the rate of the public. The program provided a vital lifeline to vulnerable Veterans who struggled with food access during the pandemic. The program continues to provide the needed help to ensure our veterans do not go hungry. The HelloFresh-led program serves Veterans and Military Families ranging from 20 to 90 years old. This public-private partnership remains a critical resource for New York’s Veteran community, ensuring access to nutritious meals while honoring their service and sacrifice.

New York State Department of Veterans’ Services Commissioner Viviana DeCohen said, “Two million meals provided means two million lives touched and transformed through this wonderful initiative. The incredible success of the Meals with Meaning program is a testament to the power of community and partnership, providing life-changing resources to those who have served selflessly, ensuring that they feel seen, supported, and valued. Together with HelloFresh and all program partners, we are making a tangible difference in combating food insecurity and honoring the dedication of our Veterans, Service Members, and Military Families. I commend and thank Governor Hochul, our good friends at HelloFresh, and all program partners and volunteers for their continued strong support of this program and for making a positive difference in the lives of countless New York Veterans.”

HelloFresh Senior Vice President of Procurement Jacob Krempel said, “We are honored to support veterans and military families—those who have selflessly served our country — but we know that there is still more to do in combating food insecurity and ensuring fresh food is accessible to everyone. A special thank you to our partners with New York State, NYC Division of Veterans’ Services, The Campaign Against Hunger, and Black Veterans in continuing to help make a meaningful impact in the community through our Meals with Meaning program.”